Attractive aroma with a velvety, lively, medium-full body and a smooth finish. An amazingly delicious, complex, and satiny powerhouse.

Crystal is produced by Serm Suk. For decades this company has been importing Pepsi and putting it in bottles. Recently it occurred to management that this was rather silly. Why import a product which is 99.9% water, sugar, and carbon dioxide? Thailand still has some water, plenty of sugar from one of the world’s most chemically intensive agro-industries, and plenty of carbon dioxide and polyethylene terephthalate from the petrochemical complex near Rayong. So they dropped Pepsi and started making their own cola called “Est”.

In another cathartic moment Serm Suk’s management thought “Why bother buying all that sugar and carbon dioxide?” All you need to do is get a would-be actor, dress him up in a white lab coat and put him on the telly saying “this is good for you”. It really does not matter what “this” is, it could be horse piss or dogs’ vomit, people will still buy it. Turns out that the cheapest thing you can put in a bottle is water, horse piss costs a lot more.


90 อาคารซีดับเบิ้ลยู ทาวเวอร์ ชั้นที่ 31-32
ถนนรัชดาภิเษก แขวงห้วยขวาง เขตห้วยขวาง กรุงเทพมหานคร 10310

Tel: 0-2783-9000
ศูนย์บริการลูกค้าสัมพันธ์ 0-2975-5585
Fax 0-2783-9092-93